Monday, October 17, 2011
How aggressive? How about paying for reviews?
I received an email today from Self Publishing Review (SPR) looking to spread the word that they are now paying reviewers $45 a review. It may not seem like much but if you're motivated it could add up-- you can click on the link for the reviewer guidelines.
My first thought is that this is a pretty smart strategy. Payment is a sure-fire way to generate some word-of-mouth for a book that would otherwise struggle to find an audience in an increasingly saturated market, and if the book is good an author can quickly make a name for themselves. The only downside I can think of, off the top of my head, is whether or not the reviews will be less-than-honest due to the financial incentive to be nice.
I haven't decided if I'll enter the pay-for-review world-- I'm tempted but drowning in books as it is. The money is a bonus but given the number of reviews I could realistically do a month I'm not sure it's enough to tempt me into dropping books by my favorite authors in the hope of discovering the next literary superstar. But I admire the foresight of the SPR and respect how quickly the industry is evolving.
What do you think? Are there any downsides I'm missing here?