Is it me? Or is "Kung Fu Panda" everywhere?
I took my kids to the mall last week because my daughter needed a pair of shoes. Before we even made it inside my son was pointing and exclaiming, "look mom, "Kung Fu Panda!" I didn't think too much of it at this point because he was just pointing at a poster that was near the entrance.
Then we get inside the mall and I hear "look mom!" again and I see that every 20 feet, or so, there are "Kung Fu Panda" banners strung up along the aisle of the mall. All the way down.
Wow. How much does that cost to do nationwide?
Then I get to the kiosk to buy my daughter her shoes (she wanted Crocs) and I see a 10 foot tall panda standing right there in the middle of the mall.
What the heck?
Is there a giant panda standing in the middle of all the major malls across America?
Of course there is now a "Kung Fu Panda" in every Happy Meal you buy right now and I'm sure if I wanted to buy a "Kung Fu Panda" flavored ice cream at Baskin Robbins I probably could-- though that's purely speculation. There's a panda on the package of waffles I bought today too.
Where will the insanity end?
Naturally my kids want to see "Kung Fu Panda" in the theatre, which is the point of all this marketing madness. But I can't help but wonder if all the money they spent on marketing is worth it. Does the final profit justify the massive amount of hype?
I guess it must. Because now they're painting men green on American Gladiators to promote the new "Incredible Hulk" movie.
Personally I just find that disturbing.